Optimove Partners With Plaee to Bring Prediction Markets to Global Operator Network
Optimove and Plaee announced a partnership Sept. 24 giving Optimove's operator network a turnkey, white-label route into CFTC-regulated prediction markets, paired with Optimove's marketing and retention tools.
Optimove, a customer-engagement and marketing platform for iGaming and sports-betting operators, announced a partnership with Plaee, a prediction-market infrastructure provider, on September 24, 2026. According to the companies' announcement, the partnership is designed to give Optimove's existing operator customers a route into prediction markets without having to build exchange infrastructure of their own.
The companies describe the arrangement as follows: Plaee supplies the white-label prediction-market infrastructure — a trading interface, back-office systems, liquidity access and regulatory approvals — while Optimove continues to provide the customer-intelligence layer, using behavioral data to personalize onboarding, target promotions and build retention journeys around how a given user engages with prediction markets.
What Each Company Says It Contributes
Plaee's role, according to the announcement, centers on a regulated pathway into the U.S. market: access to Commodity Futures Trading Commission (CFTC)-regulated event contracts through Plaee's exclusive partnership with Crypto.com | Derivatives North America (CDNA), a CFTC-designated contract market. The companies say this lets operators skip the process of independently obtaining their own exchange licensing.
Optimove's contribution, per the release, is folding prediction-market activity into the same unified customer record operators already maintain for sportsbook and casino verticals inside Optimove's platform — described by the company as its "Positionless Marketing" approach. The stated goal is a single view of a customer's prediction-market positions, wagers and casino play, rather than three separate, disconnected data sets.
"In conversations with iGaming operators and industry leaders, we keep hearing the same thing: they see real opportunity in prediction markets, but they want to enter the category the right way — with the patience and scrutiny regulation demands," said Meryl Serouya, Senior Director of Global Partnerships at Optimove, adding that operators historically faced up to eighteen months standing up their own exchange before launch. "Plaee addresses those issues," she said. "What we add is everything that happens after launch."
Plaee CEO and founder Leon Okun framed the partnership around speed to market: "These are smart operators with an established brand and an existing customer base who want to add prediction markets without starting from zero. Pairing Plaee's turn-key platform with Optimove's marketing capabilities allows operators to add prediction markets to their customers in a matter of weeks, with a full-funnel acquisition and retention engine ready to go on day one."
Company Claims That Remain Unverified Independently
Both companies' figures in this announcement are their own characterizations and have not been independently verified for this article. Optimove describes itself as the "#1 Player Engagement Solution for iGaming and sports betting operators" and cites an "88% improvement in campaign efficiency" attributed to its Positionless Marketing approach; the announcement does not specify the methodology behind that figure. The companies also cite an industry projection that prediction-market trading volumes could reach $1 trillion by 2030 — a market forecast, not a confirmed outcome.
The release states that "the two companies will begin onboarding interested operators immediately," with further details available to Optimove customers "through their account teams." That wording indicates the offering is being rolled out to operators individually rather than switched on universally; no public list of operators that have signed on was disclosed in the announcement.
Regulatory Context
The partnership's regulated pathway rests specifically on Plaee's relationship with Crypto.com | Derivatives North America's CFTC designation — a federal regulatory framework that prediction-market operators have increasingly relied on to argue their products are financial instruments rather than state-regulated gambling products. That is a live and contested question: on the same day this partnership was announced, New York's Attorney General filed a lawsuit against Polymarket arguing that a different prediction-market platform's event contracts amount to unlicensed gambling under state law, following a similar suit against Kalshi in July. Whether operators using Plaee's CFTC-based pathway face comparable state-level challenges was not addressed in the Optimove-Plaee announcement and is not established by anything in this report.
What Remains Unclear
The announcement does not disclose commercial terms, a specific list of markets or event categories available at launch beyond "sports, politics and macroeconomics" language used elsewhere in Plaee's own marketing, or which specific operators, if any, have committed to launching the joint offering. Level.casino has not independently verified operator adoption and will report further detail as it becomes available.
Timeline
- September 24, 2026 — Optimove and Plaee announce their partnership via a joint press release, with onboarding of interested operators described as starting immediately.
Reporting & Methodology
Based on Optimove and Plaee’s September 24, 2026 partnership announcement, supplemented by Crypto.com’s January 2026 announcement and an independently published September 2026 interview with Plaee CEO Leon Okun. The projected $1 trillion prediction-markets figure is presented as a company forecast and is not treated as an independently verified market-size estimate.
